Descrição do projeto

Sofia and the Christmas Party

Today, it is essential that companies define and communicate their mission, vision and values at all times. Branding is usually associated with the construction and management of the corporate brand, so that it is impactful and reflects the company’s own qualities. But, branding can also be used at specific moments, such as when planning a corporate event.

In order to attract attention and invite Algardata employees to participate in the company’s Christmas party, weekly emails were sent highlighting the history of “Sofia and the Christmas Party”. These emails had as objective, the use of creativity in verbal and visual communications that translated the mission, vision and values of the company and generated curiosity and enthusiasm for the event.

Today, it is essential that companies define and communicate their mission, vision and values at all times. Branding is usually associated with the construction and management of the corporate brand, so that it is impactful and reflects the company’s own qualities. But, branding can also be used at specific moments, such as when planning a corporate event.

In order to attract attention and invite Algardata employees to participate in the company’s Christmas party, weekly emails were sent highlighting the history of “Sofia and the Christmas Party”. These emails had as objective, the use of creativity in verbal and visual communications that translated the mission, vision and values of the company and generated curiosity and enthusiasm for the event.

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